Ditigal Elements

Social Media Collaborations and Event Coverage

"Picture yourself participating in an exhilarating game of Jumbo Jenga, surrounded by a buzzing crowd at Riverfront Nights. But wait, it gets even better – you could be vying for the coveted Grand Prize of $5,000! "

The Member Magic Games stems from a challenge given to the marketing department to create content that's "Mr. Beast" style, while generating buzz and excitement for being a TVFCU member.

From this challenge to give away money in a creative way, came the "Member Magic Games" Series 1- Playing Giant Jenga for a chance at $5,000 grand prize.

I led the creative team to conceptualize the process, develop the documents to explain the games, and establish the brand for the games. I vetted the vendor for producing the video content and I'm the main point of contact for the vendors and day of elements.

Night Two of Member Magic Games went off with a bang 🎉 Are you competitive? Do you love to win free money? You've come to the right place. Missed it?... | By Tennessee Valley Federal Credit UnionFacebookNight Two of Member Magic Games went off with a bang 🎉 Are you competitive? Do you love to win free money? You've come to the right place. Missed it?...

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LIVE STREAMING SEMINAR SERIES & Educational Content

In response to the challenges posed by COVID-19 in 2020, I conducted extensive research into digital video and streaming platforms to uphold our commitment to Financial Education. This effort culminated in the inception of the Virtual Mortgage Seminar—a collaborative initiative between the TVFCU Mortgage department and myself.

The monthly Virtual Mortgage Seminars were conceived to educate and guide our members through the home-buying process, addressing timely topics such as Land Loans and effective Curb Appeal strategies for swift home sales. As producer and coordinator, my role was pivotal in ensuring the success of this initiative. Working closely with my Mortgage Marketing counterpart, I organized scheduling for our speakers, curated relevant topics, and developed monthly content briefs.

This collaborative effort not only reinforced our dedication to member education but also adapted seamlessly to the digital landscape, fostering engagement and knowledge-sharing during a challenging period.

Since then, this modle has been replicated into several media partnerships to continue the Mortgage content out in the mainstream platforms and avenues to educate our members. Just recently, I was in charge of recruiting the production company to help us accomplish our live seminar "HELP." This new approach was a training ground for two individuals below me, as I pass along my knowledge of how to pull a seminar together with a digital presence.