BRANDING PACKAGES
A PLACE FOR ALL OF US & SHARING THE MAGIC CAMPAIGNS
An advertising campaign, that's not an advertising campaign after 2020.
How do you bring communities and neighbors together?
Under the direction of the CEO of TVFCU, our ad agency and my creative services team collaborated the concept of "A Place for All of Us".
This golden-hour world was created to bring everyone together. My role has been to maintain messaging and brand consistancy among assets and keep the integrity of the campaign at it's best when working with media vendors and creating ad campaigns and sponsorships. The creation and work with this creature world has been a once-in-a-lifetime opportunity. I conceptualized the description of the entire campaign: "As your local credit union we have witnessed what it takes to build a business, establish a home, and grow our valley together. That’s why TVFCU is committed to be your helping hand by providing tech forward financial services, friendly support, and financial education resources to all of our neighbors."
The creature world entered into Cel Animation in 2024, which offers more opportunities to build out more worlds and dialogues on the vairous products and services. I have been a core member of the concept of the campaing from its inception. In my leadership role as Creative Marketing Manager, I'm now able to train my team to see the importance of consistancy, brand focus when creating content, product intertwining of services, and how to launch and measure a successful campaign.
YOUR$ Digital Banking Conversion & Member Training
The credit union went through a core conversion of the backend data housing function of the credit union "brain" in 2023.
I worked up the concept of "Finney" as the guide to walk through new features and changes. The firefly represents Technology in our commercial campaigns, therefore, I saw it as the best advocate and mastcot for the change. I found and vetted our vendor, TADApix, onboarded them, and proceeded to work directly with the VP of Marketing and CTO in order to write scripting and goals for the conversion.
In order to get the members engaged, we conducted cash prize giveaways for individuals to go watch our latest video launch, answer questions about it, and that counted as their entry into the prize drawing.
We conducted email, SMS, and social media campaigns to get the word out.
On day 2 of our conversion launch, we onboarded 30% of the membership. The partner we used for our onboarding call center stated "it was the smoothest and most seamless conversion they have witnessed". ~Vericast
FORBES BEST- IN- STATE CREDIT UNION
A cross channel digital campaign & a landing page to reflect it all!
Every strong campaign needs a landing zone for interested parties to go and learn more. With the Forbes Best-In-State, the webpage was vital to reflecting the community coverage and national attention garnered for this recognition.
A suite of awareness creatives for display ads for Google and Youtube and social media banners accompanied two video productions and launches for 1) An initial announcement to the membership and 2) A thank you to members for selecting TVFCU as the recepient.
TVFCU PERKS CHECKING ACCOUNTS - Shop Local | Save Local
A message to appeal to the masses.
The work I do pushes traditional boundaries when appropriate. The Shop Local | Save Local campaign is the community driven portion of a larger Checking Account revamp.
I wanted to make a catchy shift away from my standard formatting of a picture and text placement. I like to play with the boundary box, and invite the viewer into a more unique experience with layers, rather than just a simple text box. This approach has allowed me to pitch these more unique brand explorations when TVFCU launched this new product feature. It brought a more edgy set of creatives to the market, while still respecting the roots by using our brand colors.
TVFCU IDEA LEAP GRANT INITIATIVE
6 Years of Small Business Support through the TVFCU #IdeaLeapGrant Pitch Competition Initiative
I have had the opportunity to be the primary design lead for the Idea Leap Grant Initiative for the last five years.
Together with my marketing colleagues, we have grown the event into the community prestige it holds today. In addition to collaboration with the Business & Commercial Services department, we have nurtured an excited and engaged cohort of small businesses in our region.
The lightbulb has been the only primary brand element of the Idea Leap Grant. Due to the pandemic, we shifted the event to be a picnic, which is where the checkered board elements came into play, which opened up for school of thought to start presenting this event with it's own brand.
For 2023, our 6th year running the program, I established a more permanant display of the Idea Leap logo and texture of a repreat banner as the background with a soft ombre. The three color block logo reflects our expanded competition into three regions; Chattanooga, NW Georgia and the Cleveland/Ocoee Region. This now stands as our branded event logo continuing into 2024.
